Hublot Flagship ribbon cutting on 5th Avenue

Apr. 2016

Peter Marino's New York flagship store for Hublot has become the Swiss watch brand's tallest boutique in the world. The slender structure is situated on a dense site on Fifth Avenue in Midtown Manhattan.

Marino designed both the building and the interiors, setting out to create an aesthetic that took cues from the high-end timepieces sold in the store.

The facade consists of hundreds of powder-coated black aluminium panels, positioned at various angles. On select panels, the outward-facing edges are lined with LED strips.

"The sculptural movement inherent in the facade is an abstract notion of time and the perpetual mechanism of the watch," said Marino.

Pictured right at ribbon cutting includes Pelé, Ricardo Guadalupe, Usain Bolt, and Peter Marino.

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